The restaurant industry is highly competitive, and customers have endless options when choosing a restaurant to dine out at or order from. As COVID-19 had made its way into the restaurant industry, it has become more important than ever for operators worldwide to adopt strategies that enable them to increase their sales as well as attract more customers. We at Duniya Hotel in Bakersfield, California have also applied and will continue to apply these strategies. The purpose of this blog is to give you some strategies for attracting customers and increasing your restaurant’s sales through smart marketing.
Restaurant Sales: How to Increase Them
Our blog discusses effective tips and tricks that will help you stand out from the competition and increase sales at your restaurant.
- Make your existing customers into promoters
The most prominent advocates for your company can be your existing customers. When you treat your customers well, they will spread the word about how great your restaurant is. Try to recognize customers when they visit your restaurant. Take note of what they have ordered previously, what reviews they have left, and how you have worked with them. To obtain this information, you can use your customer database. Utilize this valuable information to suggest new dishes to your customers. Their feelings of need and value will be enhanced by such actions.
- Upselling
There is a high chance that you would like to increase your restaurant sales, no matter how well your restaurant is doing. Upselling at restaurants is one of the easiest ways to accomplish this. It is the process of persuading customers to upgrade their current purchase or to purchase more items. Upselling is the most common strategy used by restaurants to boost profits. Through this strategy, Duniya Hotel in Bakersfield, California persuades customers to upgrade, in huge numbers, which consequently helps the hotel to increase its profit margin.
- Social media promotions
In today’s world, everyone has access to social media platforms, whether it is Facebook, Twitter, Instagram, Snapchat, or any other. Therefore, harnessing this force and establishing a presence on these platforms is the most effective way to boost restaurant sales. Creating social media pages for your restaurant would be helpful.
However, if your restaurant is hosting any upcoming events, make sure you upload pictures to these pages regularly. Additionally, these pages can be used to inform your customers about things like restaurant hours or menu changes.
- Turnover rate improvement
It is likely that you have had customers who prefer to dine at their leisure at your restaurant. The customers who take a long time to leave your restaurant create long lines. There may even be times when you lose customers because there is no vacancy at your establishment, so they plan on going to another restaurant.
Therefore, increasing restaurant sales does not simply involve improving the orders of your customers; you can also increase sales by optimizing your table turnover rate.
- Providing happy hours and special offers
You can attract both existing and new customers to your restaurant by offering special offers on special occasions. Although this technique is used quite frequently, it never fails to draw an additional crowd. You will under no circumstances fail to increase your restaurant’s sales during the holidays if you implement such a strategy
‘Happy Hours’ have the advantage of targeting slow sales times of the day during the day. The result is an increase in restaurant sales during lean hours as a result of drawing customers to your restaurant. Keep all marketing channels in mind when marketing your deals and offers.
- Presenting smaller plates
Instead of ordering full meals today, customers are increasingly choosing “mini-meals.” Therefore, you should consider providing your customers with a greater variety of smaller dishes and options to choose from. As part of the variations, snacks or foods that can be shared among friends must be included. It is one of our main ideas at Duniya Hotel in Bakersfield, US.
- Setting the right price
Menu prices need to be carefully considered. It is important to consider your menu’s food costs, location, and target audience when deciding on menu pricing. Suppose your target audience is college students. In that case, your prices must be relatively low. You can keep your prices relatively higher if you are targeting customers for your fine dining restaurant in a posh neighborhood.
- Utilizing online ordering
Most people nowadays prefer ordering food from home rather than going out and indulging in a lavish meal. Providing online food delivery would enable you to reach out to potential customers and increase your audience base.
In restaurants that have limited seating space or a shortage of servers but ample kitchen staff, online ordering can help them increase sales and process more orders.
- Getting your business listed on Google My Business
As a result of appearing on Google, your reach will increase, simply because customers will find you easier online. The customer experience will be enhanced if they can directly call your restaurant or locate it on Google maps while looking up your restaurant on Google. You can also increase potential customers’ interest in your business by encouraging them to leave positive reviews on your website, as we do at Duniya Hotel in Bakersfield, California. It is the most effective and easiest way to boost your hotel’s business.
