SEO is a very important part of any business operating in the digital setup. Businesses need to make their website and other digital collaterals searchable. Google uses different algorithms to decide the websites displayed on the first page of the search results.
As a business striving for growth, your target should be on the first page. You can do this by onboarding an in-house team or availing of SEO services from any digital marketing agency.
Search engine optimization is important in building a digital presence across channels. Hence, you should get in touch with an SEO expert who can help you with different ways of improving your searchability and hence, the SEO.
The guide will take 11 simple yet effective steps to improve your SEO rankings.
Steps to Improve SEO Rankings
There are several things that you can do to improve your SEO rankings. You must take a step-by-step approach for the best results. Let us have a look at a few steps that will help you in improving your SEO rankings.
Optimize Your Content
You might have some pre-existing content on your website. It is time to update them! The relevance of the content changes with time. Hence, it is important to refresh your content to improve the SEO of the site.
Create Internal Links
Some pages work better than others. However, you need to drive traffic to pages that are not doing well. Moreover you can create internal links within the website to transfer some authority from well-performing pages to underperforming ones.
Target Featured Snippets
Featured snippets are sections displayed in boxes when you conduct a Google search. These boxes appear at the top of the search results. You can use SEO services to curate descriptive subheadings so your website gets featured among these snippets.
Work on Local SEO
The location where you operate plays a very important role. You need to work on your local SEO to make your business relevant to the people belonging to a specific geographical area. You must add the details like your address, etc., and claim your Google Business Profile.
Search for Low-Competition Keywords
Adding commonly searched keywords might seem like the easiest way to improve SEO. However, there are thousands of businesses that are using the same keywords.
Therefore, you should try to identify the variations of the keywords that the users might search for to improve searchability.
Reduce Load Time
Google considers the load time of the website before ranking it. Therefore, you should ensure that your website has a good loading speed. You should test the loading speed of your website for both laptops and mobile phones.
People are often redirected from one website to another. You can use this behavior to your advantage. Try to get in touch with high-authority pages and ask them to add a backlink to your website.
Work on On-Page SEO
On-page SEO is another aspect that can help you with your rankings. You must add high-performance keywords naturally into the website content. It would help if you also looked for semantic keywords to evoke emotions in your audience.
Add Relevant Images
Images are highly relevant for SEO rankings. They can help you rank higher on the ‘Images’ section of Google search and drive traffic to your website. Therefore, you must try to optimize the images and use them to display a chunk of content visually.
Make Your Website Mobile-Friendly
Most customers today use their mobile phones to consume content. Therefore, it becomes very important to customize your content and make it mobile-friendly. You must have a mobile version of your website. You can run through the website via the Google Mobile-Friendly Testing tool.
Use Google Analytics
You might implement different strategies to improve your SEO. However, your efforts will fail if you cannot measure your performance. You must use Google Analytics to see how well your website and other digital collaterals are doing.
SEO company play a major role in building a digital presence. It must integrate your efforts to improve your SEO rankings. They should add CTAs to all their campaigns to drive traffic to your website and improve the SEO rankings. Try to incorporate videos, graphic elements, etc., to improve the SEO ranking of your business.
Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.