The Best Practices For A Successful Inbound Marketing Strategy

Inbound marketing strategy

A successful inbound marketing strategy results in the creation of a long-term relationship between the company and customers: the focus is on developing lasting relationships, rather than on concluding a single sale.

In this article, we analyze together some best practices to give a change to your corporate inbound strategy.

Read on to learn more!

Inbound marketing success: before you start

In order to create a successful inbound marketing strategy, it’s important to understand the three stages potential customers go through.

1. Phase of attraction

At this stage, the goal is to draw the attention of the target audience to your site.

Your content, social media presence, and website must build a bond with the prospect, establishing your company as an authoritative source and leader in the field.

2. Engagement stage

In this phase, inbound marketing strategies are used to involve the prospect and nourish the relationship with the company. The goal of this stage is to gather data and build awareness strong enough to guide the prospect’s decision.

3. Satisfaction stage

This phase is constantly evolving and represents the moment in which constant support is offered to those who have made a purchase. The goal is to create a long-term relationship so strong that the same customers will tell other people about the product, promoting it through Wikipedia page publishing and creating new potential customers.

For each of the three phases, it is necessary to develop ad hoc contents that help the company achieve its objectives.

Let’s see them together.

Inbound marketing success: best practices

Some statistics have shown that 41% of b2b customers read an average of 5 types of content before contacting the seller.

Offering quality content for free to your potential customers has proven instrumental in building corporate authority.

So let ‘s see which contents are more suitable for each of the three phases previously analyzed.

Let’s start with the first: attraction.

In this phase the main activities to be carried out concern:

  • corporate blog
  • social media

Blogs should provide valuable information to potential customers at the beginning of their search for a product. Informative articles that address prospects’ pains and can help them in their decision-making process are very important.

Along with this, SEO optimization, the key to inbound strategies, should not be overlooked.

Carrying out a precise and in-depth analysis of the keywords sought by your target audience is essential for creating content that appears as an answer to potential customers’ questions.

Social media, on the other hand, is a more direct way to connect with your target audience.

For the b2b market, Facebook and Linkedin are the most suitable channels for connecting with professionals in the sector of interest .

The advice is to not only advertise your content on social, but to strike a balance similar to the following:

  • 30% promotion of your content
  • 40% sharing articles from other respected industry leaders
  • 30% proposed content with an engagement objective, such as surveys

Let’s move on to the engagement phase.

At this stage, the ideal customer has already identified your site. But how to make it an MQL, SQL and finally a client ?

During this phase it is recommended to propose:

  • premium content
  • lead nurturing activities

Premium content is any form of content that requires the sharing of personal information to be accessed, usually by filling out a form.

Some examples are: guides, e-books, customizable templates.

This type of content helps to make a first screening between those who are comparing your company and a competitor and those who are already ready to make a purchase.

Within this content it is important to include a conversion path to identify all prospects ready to buy.

This is where the lead nurturing phase begins, where the goal is to remain impressed in the minds of potential customers.

The best way to maintain a relationship with users who download premium content is by sending several follow-up emails with videos, articles, or other relevant content to educate the prospect.

At this stage, the support of a marketing automation platform can be essential .

Third and final phase: satisfaction

Successful inbound marketing strategies don’t stop at the moment the purchase is made. The goal is to continue to relate to customers even after the sale, in order to convert them into organic promoters of the company and products.

During this phase it is advisable to use:

  • chatbots
  • satisfaction questionnaires

37% of b2b businesses use a chatbot to provide customer support: it is an immediate, intuitive method and highly appreciated by users.

It is possible to know the true experience of your customers through customer satisfaction questionnaires, and to identify areas that need improvement so that your services are always evolving.

It is important to send questionnaires at the right time and to ask short, direct questions.


Thanks to a successful inbound marketing strategy, it is possible to support and encourage the growth of your business. It’s important to be open to failure and learn from it, as well as test and implement changes based on ever-evolving customer needs.

If you think you need support to develop your inbound marketing strategy, contact one of our experts for a free, no-obligation consultation:

Leave a Reply

Your email address will not be published. Required fields are marked *

slot mahjong slot ovo slot pg soft digmaan sabung ayam online joker123 slot gacor slot jepang slot zeus akun vip slot pragmatic slot bet 100 sv388 mahjong ways pg soft slot maxwin zeus slot slot88 sv388 slot zeus slot princess sv388 pg soft mahjong ways slot zeus starlight princess joker123 slot thailand sv388 slot dana digmaan slot olympus starlight princess slot thailand slot gacor pgsoft slot zeus mahjong ways sv388 slot pragmatic starlight princess sv388 slot pragmatic slot pg soft starlight princess rtp slot thailand slot slot kamboja slot88 joker123 slot kamboja nolimit city slot thailand slot thailand slot thailand server thailand joker123 mahjong ways slot dana slot thailand fafaslot sv388 slot zeus joker123 sv388 slot thailand pg soft mahjong ways slot zeus starlight princess rtp slot slot mania sabung ayam online slot zeus slot pragmatic slot pgsoft slot gacor 777 slot88 sv388 sabung ayam online 66kbet ying77 dewaslot ladangtoto gaming88 slot thailand slot maxwin gaming88 slot123 mahjong ways starlight princess joker123 slot pg zseus slot servee thailand 66kbet gaming88 ying77 ladangtoto dewaslot sabung ayam online slot thailand slot77 slot thailand server thailand slot88 slot maxwin slot thailand server thailand slot88 66kbet ladangtoto ying77 slot thailand slot mahjong slot88 slot zeus pg soft slot gacor maxwin sv388 joker123 ladangtoto 66kbet ying77 ladangtoto slot thailand slot thailand server thailand slot maxwin slot88 pragmatic play judi bola live casino sv388 sbobet mahjong ways pragmaticplay sv388 sv388 pragmatic play slot gacor maxwin pg soft gates of olympus mahjong ways 2 starlight princess gates of olympus joker123 sv388 pg soft slot mahjong slot dana sv388 fafaslot idn poker joker123 mahjong ways slot88 slot maxwin slot dana joker123 sabung ayam online slot gacor maxwin mahjong ways 2 pg soft pragmatic play slot zeus sabung ayam online pg soft pragmatic slot petir slot olympus slot mania fafaslot slot mania fafaslot habanero ladangtoto ying77 66kbet gaming88 slot thailand server thailand sabung ayam online slot mania slot mahjong slot bet 200 slot dana slot hoki slot x500 slot pgsoft ladangtoto slot thailand slot kamboja slot jepang slot amerika slot mahjong slot gacor 2023 slot x500 slot88 slot thailand joker123 slot mahjong sabung ayam online slot zeus slot dana slot ovo slot habanero slot jdb slot thailand slot dana slot mahjong slot zeus slot pragmatic starlight princess sabung ayam online slot ovo slot gopay slot thailand slot vietnam slot kamboja slot mahjong slot pragmatic slot pgsoft slot x500 slot petir ladangtoto slot server kamboja nolimit city digmaan slot thailand dewaslot digmaan sv388 slot joker123 mahjong ways 2 slot zeus starlight princess slot88 pg soft slot olympus 66kbet ladang toto ying77 gaming88 dewaslot slot dana slot mahjong ladang toto pg soft 66kbet ying77 ladangtoto dewaslot scv388 sabung ayam online slot dana slot thailand mahjong ways sabung ayam joker123 starlight princess slot sabung ayam online live casino ladangtoto 66kbet 66k ladangtoto 66k ladangtoto digmaan slot pragmatic slot jepang slot china slot kamboja slot rusia slot malaysia slot amerika slot thailand slot zeus slot ovo slot dana slot gopay sicbo online roulette online joker123 slot mahjong tembak ikan online joker123 live casino slot123 66k ying77 ladangtoto sabung ayam online 66k ying77 ladangtoto live casino online sabung ayam online 66k ying77 ladangtoto slot thailand ladangtoto ladangtoto sv388 ladangtoto ladangtoto ladangtoto sv388 ladangtoto sv388 66kbet ying77 gaming88 dewaslot ladangtoto ladangtoto ying77 dewaslot 66kbet ying77 66kbet ladangtoto dewaslot gaming88 slot thailand slot zeus ladangtoto ying77 ladangtoto gaming88 dewaslot ying77 66k bet ladangtoto gaming88 ladangtoto 66k bet ying77bet sv388 66kbet ying77 ladangtoto 66k one ladangtoto ying77 slot maxwin 66k bet ying77bet ladangtoto slot zeus ying77 66k bet slot thailand slot thailand server thailand slot thailand server thailand server thailand server thailand slot thailand slot thailand server thailand slot thailand slot thailand server thailand slot thailand slot thailand slot thailand slot thailand slot thailand slot thailand slot thailand slot thailand slot thailand slot gacor ladangtoto2 slot thailand server thailand ying77 bet ying77 ladangtoto 66k bet ladangtoto ladangtoto ladangtoto ying77 slot gacor slot thailand slot88 slot gacor server thailand slot88 slot gacor slot thailand slot88 slot thailand ladangtoto ying77 ying77 powergaming88 slot thailand sv388 joker123 slot88 ladangtoto ladangtoto ladangtoto sv388 sabung ayam online slot zeus mahjong ways slot thailand slot thailand slot maxwin sv388 pg soft mahjong ways sv388 sv388 joker123 mahjong ways 2 sv388 sv388 joker123 slot thailand server thailand powergaming88 slot gacor slot thailand joker123 mahjong ways 2 pg soft sv388 pragmatic play starlight princess 66k bet slot slot dana slot mania sv388 ladangtoto slot zeus slot88 slot pragmatic slot server thailand zeus slot roulette online slot maxwin mahjong ways pg soft sv388 pragmatic play starlight princess slot zeus fafaslot baccarat online joker123 server thailand slot gacor slot gacor dewaslot ladangtoto 66k bet slot thailand slot zeus nolimit city slot mahjong ladang toto slot thailand slot spaceman sabung ayam online slot dana slot dana sabung ayam online sabung ayam online sabung ayam inline sicbo dragon tiger slot thailand slot thailand slot thailand slot mahjong pg soft slot pragmatic slotzeus sv388 digmaan slot thailand slot thailand slot thailand slot thailand slot88 slot thailand slot pgsoft slot slot mahjong zeus slot digmaan slot mania slot pulsa jdb slot slot777 slot shopee slot thailand fafaslot nolimit city slot princess fafaslot fafa slot slot princess slot gopay slot toto slot server thailand slot thailand slot77 slot gacor slot server thailand slot thailand akun gacor slot maxwin slot gacor slot thailand slot kakek zeus Joker123 Mahjong Ways 2 Sv388 Sbobet Slot Dana Slot Thailand slot macau slot thailand slot thailand slot88 situs slot wwg slot wm casino tembak ikan slot thailand slot wala meron slot thailand 66k bet slot daftar judi slot online indonesia slot mahjong ways slot thailand mahjong ways slot gacor slot mawin slot gacor slot gacor slot gacor slot thailand slot thailand slot gacor slot gacor slot gacor slot gacor slot thailand slot gacor judi slot slot thailand slot thailand slot thailand slot mahjong ways 2 slot demo pragmatic slot demo pg soft demo slot pragmatic slot gacor 4d slot pg soft pgslot pgsoft pgsoft sv388 slot88 pgsoft slot thailand slot88 slot thailand slot gacor slot ovo slot dana Situs Daftar Judi Slot Mahjong Ways 1 dan 2 PG Soft Online PG Soft : Daftar Situs Judi Slot Online Gacor Slot Kakek Zeus Daftar Link Slot Olympus Terbaru Slot Dana Daftar Judi Slot Online Indonesia Paling Gacor di Indonesia Sabung Ayam Online Sv388 Daftar Situs Judi Slot Online SLOT88 SLOT PG SOFT GACOR Bandar Slot Daftar Situs Judi Online Terbaik & Terpercaya Gacor power gaming lucky neko slot gacor slot gacor slot88 slot kakek slot pg slot kakek zeus slot dana slot maxwin slot server luar negeri slot thailand Link Daftar Situs Judi Slot Deposit Dana 20RB Tanpa Potongan Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play Link Daftar Situs Judi Slot Deposit Dana 20RB Tanpa Potongan Slot Pragmatic - Link Alternatif Judi Slot Online Gacor Kakek Zeus Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play Daftar Slot Dana Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play lucky Neko Daftar & Login Slot PG Judi Slot 88 Online Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play Power Gaming : Situs Slot Gacor Online RTP Pragmatic Play Slot Mahjong Ways 2 Mudah Jackpot Paus di PG Soft Hari ini 2023 Lucky Neko Situs Slot Gacor Pgsoft Hari Ini SITUS SABUNG AYAM SV388 ONLINE DAFTAR LINK LOGIN APK AGEN SV388 Daftar Judi Slot Online Indonesia Paling Gacor di Indonesia powergaming88