Many companies choose to manage their PPC themselves initially. As campaigns gain momentum, however, it is often obvious that companies need to allocate more resources to their advertising efforts.
It can be not easy to decide whether to hire someone full-time to manage PPC for your company or to work with an agency. A dedicated PPC manager in-house is the best solution. For many companies, however, working with a Google adwords agency is a better option for optimizing PPC campaigns. Here are the few key points to remember when weighing your options.
1. Google Ads Campaigns Do Not End After Office Hours
One of the benefit of having a PPC manager in-house is the availability of that person at all times. This assumption is only sometimes true. Even if campaigns continue after hours, employees often work a set schedule and have to be there at a certain time. Even the most dedicated employee may eventually have to take sick or vacation days. Your campaigns will need to follow that individual’s schedule if you have all your PPC management in one person.
These are not things you need to worry about when working with an agency. An agency representative is available to you 24 hours a day, providing all the support and attention an in-house employee would need. Although hiring a PPC manager internally may be more expensive, the experience and expertise gained by working with an agency are far greater than the cost of one employee.
2. Better Campaigns Are Created When You Are Exposed To New Ideas
One thing is certain: focusing on one company’s campaigns can be a great way to get the best results. It’s easy to become stuck in a creative or strategic rut when managing your accounts. PPC managers aren’t able to be exposed to new ideas because they aren’t managing multiple accounts. Even if they have been exposed to new ideas, they will need help testing them out on their campaigns. Experimenting with new ideas can cost organizations a lot of money.
An agency will test new features and products from Google on a few accounts to see how they work. This allows us to thoroughly test new features before recommending them to our clients.
3. A Safety Net Against Change
Your PPC manager can have a lot to offer you about your specific PPC needs and processes. What happens if they leave? Campaigns can be affected by even short-term, planned absences. Who will handle your campaigns if your sole PPC manager is sick or on an extended vacation?
An agency will always have someone available who can source, train, and be ready to take over.
4. Get Insider Knowledge From A PPC Agency
You won’t likely have an expert-level understanding of PPC if you are looking to hire a PPC manager. It isn’t easy to be an expert in digital advertising without knowing the right questions to ask candidates. It is easy to hire the wrong person at work. If you hire someone with the right experience, it can be beneficial for your PPC strategy. It could also cause delays and money wastage.
PPC professionals can spend more time and resources learning the latest trends and strategies. PPC agencies can often optimize campaigns faster and more effectively because they can work closely with platforms such as AdWords. An agency is a group of professionals with a track record of success.
